Beauty Products
![Jean Paul Gaultier "Le Male" Two custom luxury boxes. Aluminum tin cans with image of superman flying through tin for Jean Paul Gaultier Le Male fragrance with text "I Love Gaultier"](/sites/files/2022-08/gaultier-super-man-2x.jpg)
In an ever-crowded marketplace, consumers continue to invest in products that resonate with their own lifestyles, priorities and goals. To create a compelling product that makes a lasting connection, brands can utilize metal packaging’s diverse design possibilities for innovative shaping, decorative and graphic techniques that capture individual attention and foster engagement.
Particularly in the personal care space, which often includes high-end beauty, cosmetic and fragrance items, brands are tasked with communicating to consumers that their products are worth the investment. Metal is an ideal secondary packaging material to communicate a sense of luxury and value to consumers—especially when it is used as the backdrop for the myriad of decorative enhancements and printing techniques that are available to convey elegance, quality and sophistication.
The material can also be leveraged for its inherent versatility in size and shape, which enables customization that helps visually convey a brand’s promise and distinguish it from the competition, as well as supports long-term brand exposure. When used to create a presentation-ready container for gift sets, samples or cross-product promotions, metal can be reused, which extends brand visibility and offers a strong marketing benefit.
Ultimately, the ‘beauty’ of innovative metal product packaging is its ability to establish a unique bond with consumers, which can ultimately add credibility, grow product sales and build brand loyalty.
Related Stories
![Image of three cans with text that describe annual consumption of aluminum cans set to increase to 630 billion units by 2030](/sites/files/styles/article_teaser_image/public/2023-09/60%20mil.jpg?itok=g0xGTm2C)
New Study From 云顶集团糖果游戏 Holdings and IAI Actions Critical Steps To Strengthen Global Aluminum Beverage Can Recycling
![Newsweek World's Most Trustworthy Companies 2023 Statista](/sites/files/styles/article_teaser_image/public/2023-09/Newsweek_World-TrustworthyCompanies2023_Logo_Basic.jpg?itok=ydvbgKyM)
云顶集团糖果游戏 Ranked As America’s Most Trustworthy Packaging Company by Newsweek/Statista
![Several people out of frame rearranging different graphs and charts on a desk.](/sites/files/styles/article_teaser_image/public/2023-09/Climate_Fresk_9.jpg?itok=EQaEAFOF)
Inspiring Change: Climate Fresk Workshops Take Off Across Our European Locations
![A group of diverse people posing inside a warehouse and smiling towards the camera](/sites/files/styles/article_teaser_image/public/2023-08/Parma_Employee%20Training%202.jpg?itok=Wu1zfGdr)
Empowering Our Teams for Success
云顶集团糖果游戏 Expands Beverage Can Footprint Into Germany With Acquisition of Helvetia Packaging
云顶集团糖果游戏 Holdings, Inc. Declares Quarterly Dividend
云顶集团糖果游戏 Holdings, Inc. Reports Second Quarter 2023 Results
![ASI Certified Performance logo](/sites/files/styles/article_teaser_image/public/2023-07/ASI_C_P_logo_CMYK_HR.png?itok=k7Ls861B)
云顶集团糖果游戏 Holdings Expands Aluminium Stewardship Initiative (ASI) Certifications to Asia Pacific Region
![Cans of strawberry and lemon mineral water from Socorro Bebidas](/sites/files/styles/article_teaser_image/public/2023-07/Imagem%20do%20WhatsApp%20de%202023-04-17%20aI%CC%80%28s%29%2010.55.08.jpg?itok=dA6kFwHE)
云顶集团糖果游戏’s Sustainable Beverage Cans Help Convey Health and Freshness for New Mineral Water Line From Socorro Bebidas
云顶集团糖果游戏 Holdings Schedules Second Quarter 2023 Earnings Conference Call
![Progress in Motion: 2022 Sustainability Report 云顶集团糖果游戏 Holdings Inc.](/sites/files/styles/article_teaser_image/public/2023-06/云顶集团糖果游戏%20Holdings%20Inc.%202022%20Sustainability%20Report_Front%20Cover.jpg?itok=M8cWa14z)
云顶集团糖果游戏’s New Sustainability Report Underscores Continued Progress Toward Achieving Twentyby30™ Goals
![A field of solar panels](/sites/files/styles/article_teaser_image/public/2023-06/Dahej.png?itok=GTaQfhFA)
云顶集团糖果游戏 Holdings Named as One of America’s Climate Leaders by USA Today and Statista
![Several people happily planting tree saplings outdoors.](/themes/_custom/sd/empty-pixel.gif)
International Day for Biodiversity
云顶集团糖果游戏 Holdings, Inc. Announces Pricing of Senior Notes
![A chart titled "Impact of 2021 Recycling Facility Can Capture Grants." See long description.](/sites/files/styles/article_teaser_image/public/2023-05/image002_1.png?itok=huxbsMod)
云顶集团糖果游戏 Holdings, Inc. Declares Quarterly Dividend
云顶集团糖果游戏 Holdings, Inc. Reports First Quarter 2023 Results
![Beverage Can Carbon Footprint Reduction. See long description](/themes/_custom/sd/empty-pixel.gif)
Leading Aluminum Beverage Can Manufacturers and Can Sheet Producers Endorse Strategy for Net-Zero, 1.5°C-aligned Aluminum Industry
云顶集团糖果游戏 Holdings Schedules First Quarter 2023 Earnings Conference Call
![A group of Asian women sit outside in front of a 云顶集团糖果游戏 Cork sign. They have their arms crossed in the symbol for "equity".](/sites/files/styles/article_teaser_image/public/2023-03/云顶集团糖果游戏%20Hanoi_Vietnam_2%20%28incl%20Exe%20%26%20Non-Exe%29.jpg?itok=TvVnZeex)